Clients snap their receipts. You see what they actually bought — and what to coach next.
Your first client is free · No card needed
Your client photographs a grocery or restaurant receipt. What they ate is a tap, not a diary.
CalorieSmart identifies every item and grades it against their goal.
You see what’s working, what to swap, and what they ate against the targets you set.
A real example
Maya’s real screen: four weeks of her shopping, week by week. Tap a week.
What you bought, by week. Not what you ate.
Maya is a sample client, not a real person. The screen is the real one.
1 receipt · 7 items
Good works for your goal · Free no real calories per serving, not unlimited · Fine nothing to fix · Swap a better version exists. Counted from lines you’ve confirmed. Buying isn’t eating.
What you bought
The better version
Same drink, same brand, zero sugar — 140 fewer calories a can.
Only what Maya logged — she bought seven things and said what she ate of them.
Grocery · Sat 16 Aug
Maya’s receipt — exactly what she and her coach both see.
140 cal a serving · 0 g protein · 8% of your day
On the receipt: COCA COLA 12PK
A lot of sugar, and it won’t fill you up.
120 cal a serving · 26 g protein · 7% of your day
On the receipt: CHKN BRST FAM PK
Lots of protein, few calories. Meals can be built around it.
100 cal a serving · 17 g protein · 6% of your day
On the receipt: GREEK YOGRT PLN 32OZ
High protein for its calories.
60 cal a serving · 2 g protein · 3% of your day
On the receipt: FRZ MXD VEG 32OZ
Fills the plate for almost no calories.
200 cal a serving · 20 g protein · 11% of your day
On the receipt: QST PROTEIN BAR CHOC
About 20g of protein for 200 calories.
0 cal a serving · 0 g protein
On the receipt: SPRK WATER 12PK
Zero calories. Nothing to count.
140 cal a serving · 2 g protein · 8% of your day
On the receipt: TORT CHIPS PARTY SZ
140 calories is one serving — how much you have is the only lever.
Only Swap asks for a change. Everything else held the line.
For your coaching
See the patterns before the check-in starts.
What they actually bought, and what they logged eating of it. Theirs, not a reconstructed diary.
Start with what needs changing, not with working out what happened.
Turn weak purchases into practical alternatives for the next grocery run.
For your business
Turn what clients already buy into personalized nutrition guidance and accountability — without adding hours to your workload.
A higher-value offer. More reasons to stay. More room to grow.
Your first client is free · No card needed
Why receipts
People on a diet swore they ate about 1,200 calories a day. Careful measurement showed closer to 2,000.
Lichtman et al., New England Journal of Medicine ↗In two national food surveys, 27.4% of reports described an amount that could not be true.
Nature Food, 2025 ↗Your clients aren’t lying to you. They’re forgetting — and most quit logging within weeks. The receipt was written at the register.
For your clients
One photo when they shop — that is the whole habit. They see the page you see, and what they ate stays theirs to say. No diaries, no weighing.
Keeping a Swap isn’t failure — it’s the next thing you work on together.
Read the page written for them ↗ — send it with the invite.
Fair questions
They upload it themselves — nothing is scraped or synced. Three of the four grades mean “fine,” and a Swap is an offer, not a citation. You see your clients and no one else’s.
True — the receipt is the cart, not the plate. The grades cover what came home; what was eaten, your client logs, and only that counts toward their calories and protein.
If the scan misses, your client searches it in — type what it was and it’s matched like any other line. Until then it shows unconfirmed and stays out of every total. We never invent a number.
Your first client is free, for as long as you like. Pricing for more clients will be on this page before anyone is asked for a card.
No. It runs in the phone’s browser. Camera, upload, done — the invite link you send is the whole onboarding.
Coach the receipt.
Free account, one client — and their next shop shows you the week you’ve been coaching blind.
Your first client is free · No card needed